| Argan oil based skincare now available in New Zealand with launch of MOREISH |
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28th November 2011 Argan oil is internationally renowned for its remarkable nourishing, regenerative and anti-ageing properties. Known as ‘liquid gold’, argan oil is the cold pressed, extra virgin oil extracted from the kernel of the Moroccan argan fruit. Rich in Vitamin E, Omega-9 and antioxidants, the rare oil has been used for centuries by the Berber tribeswomen who harvest it to nourish their skin, hair and nails in the dry desert heat. “Argan oil is already known as an ingredient that nourishes and hydrates hair. Now it can do the same for your skin. It protects skin elasticity, reducing the appearance of wrinkles and blemishes,” says MOREISH Brand Manager, Emma Duncan. MOREISH also contains New Zealand oils and plant extracts, known for their amazing skin enhancing benefits, including Pohutukawa extracts, grown wild and hand-harvested in the East Cape. Among the other key ingredients in MOREISH is a unique blend of antioxidants naturally extracted from kiwifruit skins and grape seeds, which help to brighten the skin, reduce redness and improve elasticity. MOREISH employs a ‘natural products’ approved preservative system, using no chemicals such as parabens or phenoxyethanol. MOREISH products contain no petrochemicals, synthetic colours or synthetic fragrances, have recyclable packaging, and are not tested on animals. “These days, women are more conscious of their choice of skincare brand, and expect cosmetic companies to place increased importance on the environment, and giving back to the community,” says Emma Duncan. MOREISH supports local New Zealand charities, and is asking people to visit www.moreishskincare.com to suggest a charity that supports women and families, to receive 50 cents from each pack of MOREISH skincare sold this year. Based on consumers say, MOREISH will select a different charity every year. Furthermore, the purchase of MOREISH products helps to improve the welfare of the Berber women of Morocco; ensuring the women have educational opportunities, retain their traditional skills, earn an income and improve their quality of life. The MOREISH skincare range comprises 15 facial products to suit all skin types including night and day creams, cleansers, masks, a salvation balm and pure argan oil. MOREISH is available from selected pharmacies nationwide, including: Amcal, Unichem, and Care Chemist, as well as both in store and online from Radius Pharmacy and Life Pharmacy. Visit MOREISH at www.moreishskincare.com or on Facebook at www.facebook.com/Moreish.Skincare ENDS For further information: Connell Kennedy, Core Communications PR, Tel: +64 9 307 3937 / +64 21 2647348 Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it Notes to Editor: API Consumer Brands is a New Zealand manufacturer and innovator in healthcare, pharmaceuticals and toiletries. Based at the former Elizabeth Arden factory in Manukau, API has been formulating skincare for over 15 years. Argan oil The oil has also been adored in Morocco for centuries as an external nourishing treatment, which is harvested by artisanal methods by the women of Southern Morocco. Argan oil production is laborious; traditionally, the seeds are collected by the local Berber women and then pressed to extract the oil. It takes about 32 kilograms of the kernels and about 12-20 hours of hand processing to produce just one litre of Argan oil. While argan oil helps regenerate your skin, using it helps regenerate the endangered Argan forests of Morocco. The Argan tree grows wild in semi-desert soil and its deep root system acts as the last barrier against the northern advance of the Sahara desert. Unfortunately, in the past 40 years, about one third of this 1.5 million year old forest has disappeared and in 1998, UNESCO declared it an international biosphere reserve. To meet increasing international demand for precious argan oil, the Moroccan women’s co-operatives plant more Argan trees – benefiting not only the environment, but also 90% of the local population who depend on it for their livelihood. The argan oil found in MOREISH skincare is made sustainably and organically using a certified extraction process. MOREISH Skincare range: 1. Cream Cleanser, $29.99, (200ml) 2. Foaming Cleanser, $29.99 (200ml) 3. Exfoliator, $34.99, (100ml) 4. Toner, $24.99, (100ml) 5. Clay Mask, $34.99, (100ml) 6. Hydrating Mask, $34.99, (100ml) 7. Eye Cream, $34.99 (30ml) 8. Eye Gel, $34.99, (30ml) 9. Serum, $39.99, (30ml) 10. Day Cream, $34.99 (50ml) 11. Day Cream Light, $32.99, (50ml) 12. Night Cream, $34.99, (50ml) 13. Night Cream Light, $32.99, (50ml) 14. Salvation Balm, $24.99, (50ml) 15. Argan Oil, $34.99, (30ml)
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MOREISH, a new brand from New Zealand company, API Consumer Brands, has just launched a skincare range to the market that contains argan oil as its core ingredient...